CMAC Information
Nestled in the heart of the Finger Lakes region, the Constellation Brands-Marvin Sands Performing Arts Center (CMAC) is a premier outdoor amphitheater that has been captivating audiences for decades. This guide provides an in-depth look at the venue, covering its rich history, vibrant atmosphere, state-of-the-art equipment, management details, what visitors can expect, concessions, and other essential tips for event goers.
History
CMAC’s story begins in 1983 when it was established as the Finger Lakes Performing Arts Center, often nicknamed “Fleepak,” by Marvin Sands, the founder of Canandaigua Wine Company (now part of Constellation Brands). Sands envisioned the venue as a cultural hub to enhance the quality of life in the community and draw visitors to the scenic Finger Lakes wine region, positioning it as a major attraction in Ontario County. The amphitheater was built on the campus of Finger Lakes Community College, blending education and entertainment in a picturesque setting overlooking Canandaigua Lake.
Over the years, the venue underwent significant transformations. In the early 2000s, it was renamed to honor Marvin Sands and incorporate sponsorship from Constellation Brands, reflecting the company’s commitment to the arts. By 2018, CMAC celebrated 35 years of creating summer memories, having hosted legendary performers like Bob Dylan, The Who, and modern acts such as Maroon 5 and Luke Bryan. Recent upgrades have modernized the facility, ensuring it remains a top-tier destination.
As of 2026, CMAC continues to attract sold-out shows, nurturing the arts and providing unforgettable entertainment for the Finger Lakes community. Its evolution from a modest outdoor stage to a state-of-the-art amphitheater underscores its role in promoting cultural vibrancy in upstate New York.
Atmosphere
CMAC offers a lively, open-air atmosphere that embodies the spirit of summer in the Finger Lakes. Set against a backdrop of rolling hills and vineyards, the venue creates an intimate yet expansive feel, with concerts under the stars fostering a sense of community and excitement. Attendees often describe the crowd as boisterous and energetic, fueled by the abundance of beer and wine options, which can sometimes lead to a rowdy vibe that drowns out quieter moments of the performance. However, good crowd control ensures a safe environment, even during packed events.
The mix of covered pavilion seating and sprawling lawn areas allows for varied experiences – reserved seats provide comfort and proximity to the stage, while the lawn offers a relaxed, picnic-style setting where families and groups spread out blankets. The natural acoustics and scenic views enhance the immersion, making it ideal for genres ranging from rock and pop to classical and country. Expect a festive, social atmosphere with plenty of mingling, but be prepared for weather-dependent elements like evening chills or occasional rain, adding to the authentic outdoor concert charm.
Equipment and Facilities
As a state-of-the-art outdoor amphitheater, CMAC boasts impressive equipment designed to deliver high-quality performances. The iconic shell stage, a hallmark of the venue, amplifies sound naturally while protecting performers from the elements. Advanced audio systems ensure crystal-clear sound across the 5,000 covered seats and the additional 10,000 lawn spots, with professional lighting rigs that create stunning visual effects for evening shows.
Facilities include assisted listening devices available at the guest services office under the shell, and sign language interpreters can be arranged with two weeks’ notice via the box office. Accessibility is a priority, with designated parking spots and shuttles for those with disabilities. Restrooms are plentiful, including porta-potties for larger crowds, and the venue supports eco-friendly practices like allowing one clear, empty plastic water bottle per person. Upgrades over the years have included improved pathways and seating to accommodate all guests comfortably.
Management
CMAC is managed by Constellation Brands, a leading beverage company that sponsors and oversees operations, ensuring the venue aligns with its mission to support arts and community engagement. Day-to-day management involves a partnership with the Finger Lakes Community College, on whose campus the amphitheater resides, and ticketing is handled through Ticketmaster for seamless purchases. The box office, located near the general parking lot at 3389 Marvin Sands Drive, operates seasonally and handles in-person sales, will call, and inquiries (phone/text: 585-678-6938).
For the 2026 season, it’s open Mondays, Wednesdays, and Fridays from noon to 4 PM starting April 27, with show-day hours beginning at noon. This collaborative management structure has helped CMAC thrive, booking diverse acts and maintaining high standards.
What to Expect
Visiting CMAC means preparing for an outdoor adventure. Gates typically open 1.5 hours before showtime, with parking lots accessible two hours prior – arrive early to beat traffic, especially from Rochester via Interstate 490, which may have construction. Expect a clear bag policy: only bags up to 12″ x 6″ x 12″ or small clutches are allowed, and all guests are subject to search. Prohibited items include food, beverages, coolers, weapons, and recording devices, though blankets, chairs, and small umbrellas are permitted.
Seating options cater to preferences: pavilion for covered views, lawn for budget-friendly fun. Weather can vary, so dress in layers. For medical needs, staff are on-site near the concessions tent. No camping or overnight parking is allowed, and picture ID is required for alcohol. Overall, anticipate a well-organized event with a focus on enjoyment and safety.
Concessions
Concessions at CMAC enhance the experience with a variety of food and drink options tailored to the venue’s wine-country roots. Expect standard concert fare like burgers, hot dogs, pizza, and snacks, praised for being tasty despite higher prices. Beverages are a highlight, featuring an array of beers, wines (including local Finger Lakes varieties), and cocktails, though costs can add up – plan accordingly as outside drinks are banned. Multiple stands and tents are scattered throughout, minimizing lines, and options often include vegetarian and gluten-free choices. For premium experiences, some shows offer VIP lounges with elevated menus. Remember, cashless payments are encouraged, and responsible drinking is enforced with ID checks.
Other Useful Information
Parking is straightforward but requires planning: General lots cost $10 (cash only) on a first-come basis, while premium spots are $30 via Ticketmaster. RVs need two spaces, and limos pay $20. Accessibility features include shuttles and ADA seating available online. Nearby attractions like Sonnenberg Gardens or local wineries make CMAC a great base for a weekend getaway. Check the website for updates, as policies can change per show. With its blend of history, amenities, and scenic beauty, CMAC promises memorable events for all.
For more information on the Constellation Brands-Marvin Sands Performing Arts Center see the pages below:
CMAC Parking:
Read parking information and directions for the CMAC.
Ticket Policies:
Read ticket policies, ticket verification and refund policies.
CMAC Seating Chart:
View the Constellation Brands-Marvin Sands Performing Arts Center seating map and read related seating information.